A study on the influences of franchisee’ssatisfaction and commitment toward franchiser’s relationship bonds – An example of convenience stores in Taoyuan and Hsinchu Areas

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === Franchise chain Industry is prosperous and diverse in Taiwan. Among all, Taiwan convenience store franchise chain has developed more than 30 years and it is the type of operation that people shop more frequently and are more familiar with. Thus, new franchis...

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Bibliographic Details
Main Authors: Chun-Yao Chang, 張俊堯
Other Authors: Jiana-Fu Wang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/4555vr