| Summary: | 碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === With the rise of consumer awareness and push for tailor-made service,customer’s expectation for better quality product and service is increasing.
Given by the intense market competition nowadays, figure out how to improve customer satisfaction level and increase their loyalties has become one of the most important criteria to company success.
This study is to understand the degree of importance and satisfaction of A company’s second wholesale customers to their 19 channel governance behavior through questionnaire, statistic analysis, regression analysis and ANOVA analysis, and further to find out the relevance between loyalty, transaction satisfaction and relationship satisfaction.
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