A Case Study on the Comparisons between Opportunity-based and Competence-based Growth Models

• Main Authors: Chen-Chang Ho, 何鎮昌
• Other Authors: 謝焸君
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/26836897176924327042

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === How to maintain a healthy growth of corporate enterprise towards sustainable development have to face a major test, has also been an important research project in Management science; but past research more biased in favor of the study of the Competence-based Growth models (internal factors), there is lack of the study of the Opportunity-based or threats (external factors) Growth models, and the interaction, advantages and disadvantages between the two models. In this case study, the comparison between the Opportunity-based Growth and the Competence-based Growth is as main basis. The case study company is one of the imported equipment companies in the highly competitive industry, who has found hidden opportunities in the environment, developed the core competence, followed or even created the opportunity, then built the successful enterprise. Through the growing process of the reference company T, we are expecting to find more in-depth analysis as a reference of the business growing model. The study found whether good or bad times of industrial environment the growth opportunities are always there, the key point is just find them earlier than competitors, and catch the opportunity with ability. For Opportunity-based growth models, must have better sensitivity to the industrial environment, or even to be able to predict environmental changes, to facilitate their determination. The difference of the failure or success is sometimes only a decision. The Opportunity-based growth is observed changes in the environment, short-term response and takes advantage of a favorable situation. The Competence Building and the Competence Leverage are the capabilities to create a corporate performance and sustained growth, and the Competence Building needs a long-term experience and learning.