Operating Performance Analysis on Commercial Bank Branch Service System

• Main Authors: Shi-Joe Chen, 陳西就
• Other Authors: 陳育成
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/87793222559988589250

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === With the competition in banking of Taiwan, personal finance and corporate finance domestic and overseas rapid growth.The realated service requires banks to provide a more diversified wealth management and investment. Income from non-traditional banking business (non-interest) has become the most important part of performance improvement. This paper found that most banks could not rely on only non-interest earnings to increase net income but also the traditional interest related revenue . There are different results under different strategies, even though the size of the branches will also affect branch’s performance. Banks need to take advantage of the presence to diversify the branch business, increase the number and breadth of customers. We concluded that, banks are required to contribute to balance development of business with cross-marketing, so that bank’s earnings from interest income and non-interest income growth can be balanced to face the competition from outside environment.