| Summary: | 碩士 === 國立中興大學 === 會計學研究所 === 102 === With the constant growth of tourist attendance in recent years, the increasing demand of tourist hotels comes along. However, as a consequence, the environmental pollution is getting worse. Governments worldwide enact strict laws to reduce the pollution. For instance, “Green Hotel rating system” has been developed in Canada. In contrast, environment-friendly hotel remains without improvement in Taiwan. In this study, we apply internation green hotel index to Taiwan hotel industry, so as to measure the importance of the index; and furthermore, to examine which aspect would be the priority for management in consideration of regulation and cost-effectiveness. First we send questionnaires to managers of tourist hotels in Taiwan, and discuss the relationship between importance and executive-degree using the quadrant picture. After that, we examine the relationship between clusters and enterprise’s characteristics by cluster analysis. The results indicate that the green building factor is the most important and executed factors to enterprises. In addition, the “importance and execution analysis” shows that enterprises give minor execution to the green public demand factor .Besides, items in the proposed project area is mostly excluded by the customers. Enterprises and governments are suggested to advocate the concept of environment protection, or to organize relating activities frequently in order to arouse the awareness of environment protection. Findings of this study can be used as future reference when green hotel index is formulated in Taiwan.
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