The Effect of Brands on Portfolio Performance- A Study of Luxury Brnads
碩士 === 國立中興大學 === 財務金融系所 === 102 === In recent years, the notion of intangible assets began popular, and people pay most attention on brands. It makes international institutions start to engage in brands valuation. The valuation reports that published each year catch people’s attention and may affec...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/ghejaw |