The Effect of Brands on Portfolio Performance- A Study of Luxury Brnads

碩士 === 國立中興大學 === 財務金融系所 === 102 === In recent years, the notion of intangible assets began popular, and people pay most attention on brands. It makes international institutions start to engage in brands valuation. The valuation reports that published each year catch people’s attention and may affec...

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Bibliographic Details
Main Authors: Lin, Jen-Yu, 林貞妤
Other Authors: 林盈課
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/ghejaw