A Study on the Driving Factors of Service Modularization

• Main Authors: Hui-Yu Yang, 楊蕙瑜
• Other Authors: 謝焸君
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/fg8pwb

碩士 === 國立中興大學 === 科技管理研究所 === 102 === In recent years, the scale of service industry is increasing rapidly. Considering the growing divergence of customer needs and intensive competition environment, service providers try to use cost-efficient and flexible approaches to fulfill each customer’s personalized request. Thus, how to meet an increasing demand for various customized services at reasonable cost becomes an important issue. Modularization has been regarded as an important element of achieving mass customization in products and services. Service modularization represents a feasible approach to solve this issue. However, there is little research focusing on the topic of service modularization. This paper reviews the extant service literature as an essential first step to discuss the driving factors of service modularization and illustrate some methods to put service modularization into practice. The findings help service firms understand more about service modularization and how they can use these methods in management and service design.