Co-creation: Case study of Taiwanese Service Design Companies

• Main Authors: Yang, Ting Yi, 楊婷貽
• Other Authors: Wen, Chao Tung
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/ry3pk7

碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 102 === Porter(2012) asserted that the strategy of enterprise in the future should meet customer’s needs instead of producing goods, and set the goal for creating and sharing the value in society. Manufacturing products and providing services are no longer enough. Experiences are the foundation for future economic growth. Successful companies will use products as props and service as the stage to create experience that will engage customers in personal ways. The thesis will study the context of service design development, focusing on the domestic service design industry, combining with the theoretical knowledge, and figure out how to create value from the project. Therefore, the thesis aims to answer three research questions: (1) What is the outcome from the service design process? ( 2) How do the participators create value within the project? (3) How to define the service gap within the project? The conclusions of the thesis are as the following: (1) Service design may create new service experience for all the participators. Besides, it also may reduce the cost and enhance the sense of ownership in enterprise management. (2) The service design companies will customize the process based on the characteristic of industry and customer’s needs. Besides, service design companies and customer will contribute their knowledge and resource within the project. In additions, they should include the user into the project to let user create the idea by themselves. (3) The definition of service gap should be based on the abundant of information and data, and then be analyzed by design methods and tools. Besides, service design company will hold the meeting to discuss to narrow the issues.