A Study of International Brand Management From the perspective of Intellectual Property
碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 102 === Brand is composed of many different elements such as brand name, slogan, products and firm’s culture etc. Brand helps customers to tell the difference from one product to another. Strong brands can lead to higher profit through great brand royalty or br...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/01148330958177870069 |