A Study on Relationship among Consumer Life Style and the Brand Image of Smartphone
碩士 === 國立政治大學 === 廣播電視學研究所 === 102 === Smartphone have gained considerable popularity in daily life because of the cheap cell phone plans and the Wi-Fi (Wireless Fidelity) convenience. While many people use smartphone to make and receive calls, a great segment of society has view smartphone as a s...
Main Authors: | Wang, Yen-Jen, 王彥荏 |
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Other Authors: | Kuo, Cheng |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/06750170361171384142 |
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