The Advertising Effects of Model's Race and Product Types: An Adoption Study of Perfume and Liquid Foundation

碩士 === 國立政治大學 === 廣告研究所 === 102

Bibliographic Details
Main Authors:	Hung, Kai Hsin, 洪楷芯
Other Authors:	Chang, Ching Ching
Format:	Others
Language:	zh-TW
Online Access:	http://ndltd.ncl.edu.tw/handle/vm698z

id	ndltd-TW-102NCCU5471005
record_format	oai_dc
spelling	ndltd-TW-102NCCU54710052019-05-15T21:31:55Z http://ndltd.ncl.edu.tw/handle/vm698z The Advertising Effects of Model's Race and Product Types: An Adoption Study of Perfume and Liquid Foundation 洋妞必勝？模特兒種族與產品類型搭配之廣告效果－以香水、粉底液為例 Hung, Kai Hsin 洪楷芯碩士國立政治大學廣告研究所 102 Chang, Ching Ching 張卿卿學位論文 ; thesis 83 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立政治大學 === 廣告研究所 === 102
author2	Chang, Ching Ching
author_facet	Chang, Ching Ching Hung, Kai Hsin 洪楷芯
author	Hung, Kai Hsin 洪楷芯
spellingShingle	Hung, Kai Hsin 洪楷芯 The Advertising Effects of Model's Race and Product Types: An Adoption Study of Perfume and Liquid Foundation
author_sort	Hung, Kai Hsin
title	The Advertising Effects of Model's Race and Product Types: An Adoption Study of Perfume and Liquid Foundation
title_short	The Advertising Effects of Model's Race and Product Types: An Adoption Study of Perfume and Liquid Foundation
title_full	The Advertising Effects of Model's Race and Product Types: An Adoption Study of Perfume and Liquid Foundation
title_fullStr	The Advertising Effects of Model's Race and Product Types: An Adoption Study of Perfume and Liquid Foundation
title_full_unstemmed	The Advertising Effects of Model's Race and Product Types: An Adoption Study of Perfume and Liquid Foundation
title_sort	advertising effects of model's race and product types: an adoption study of perfume and liquid foundation
url	http://ndltd.ncl.edu.tw/handle/vm698z
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The Advertising Effects of Model's Race and Product Types: An Adoption Study of Perfume and Liquid Foundation

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