The Advertising Effects of Model's Race and Product Types: An Adoption Study of Perfume and Liquid Foundation

碩士 === 國立政治大學 === 廣告研究所 === 102

Bibliographic Details
Main Authors: Hung, Kai Hsin, 洪楷芯
Other Authors: Chang, Ching Ching
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/vm698z