Feasibility of Covert Marketing: The Effect of Beauty Blogs Commercial Intent Disclosure on the Attitude toward Bloggers

Feasibility of Covert Marketing: The Effect of Beauty Blogs Commercial Intent Disclosure on the Attitude toward Bloggers

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碩士 === 國立政治大學 === 廣告研究所 === 102

Bibliographic Details
Main Author: 邱瑜庭
Other Authors: 陳憶寧
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/b26m9d
id ndltd-TW-102NCCU5471004
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spelling ndltd-TW-102NCCU54710042019-05-15T21:31:55Z http://ndltd.ncl.edu.tw/handle/b26m9d Feasibility of Covert Marketing: The Effect of Beauty Blogs Commercial Intent Disclosure on the Attitude toward Bloggers 隱性行銷的可行性： 時尚美妝部落格商業意圖揭露對部落客態度的影響 邱瑜庭 碩士 國立政治大學 廣告研究所 102 陳憶寧 學位論文 ; thesis 67 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 廣告研究所 === 102
author2 陳憶寧
author_facet 陳憶寧
邱瑜庭
author 邱瑜庭
spellingShingle 邱瑜庭
Feasibility of Covert Marketing: The Effect of Beauty Blogs Commercial Intent Disclosure on the Attitude toward Bloggers
author_sort 邱瑜庭
title Feasibility of Covert Marketing: The Effect of Beauty Blogs Commercial Intent Disclosure on the Attitude toward Bloggers
title_short Feasibility of Covert Marketing: The Effect of Beauty Blogs Commercial Intent Disclosure on the Attitude toward Bloggers
title_full Feasibility of Covert Marketing: The Effect of Beauty Blogs Commercial Intent Disclosure on the Attitude toward Bloggers
title_fullStr Feasibility of Covert Marketing: The Effect of Beauty Blogs Commercial Intent Disclosure on the Attitude toward Bloggers
title_full_unstemmed Feasibility of Covert Marketing: The Effect of Beauty Blogs Commercial Intent Disclosure on the Attitude toward Bloggers
title_sort feasibility of covert marketing: the effect of beauty blogs commercial intent disclosure on the attitude toward bloggers
url http://ndltd.ncl.edu.tw/handle/b26m9d
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