The Study on the Application of Marketing Mix in Archival Promotion Services
碩士 === 國立政治大學 === 圖書資訊與檔案學研究所 === 102 === This study is mainly on investigating the Archival Promotion Services in the archival institutions in Taiwan through 7P marketing mix (Product, Price, Place, Promotion, People, Physical evidence and Process). Literature analysis and depth interviews were use...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/27138474214182868317 |