Examining the Effect of Social Media Marketing in Tourism
碩士 === 國立政治大學 === 資訊管理研究所 === 102 === A growing number of tourism industry suppliers are using social media to promote their services and reach target customers despite some doubt regarding the effectiveness of these tools. Nevertheless, few researchers have examined the effects of social media mark...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/93603957180109641063 |
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