Improving the precision rate of the Two-stage Decision Model in the context of tourism decision-making via exploring Decision Tree, Multi-staged Binary Tree and Back Propagation of Error Neural Network

• Main Authors: Chen, Yi Chien, 陳怡倩
• Other Authors: Fu, Fong Lin
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/5xhjsr

碩士 === 國立政治大學 === 資訊管理研究所 === 102 === The two-stage data mining technique for classifications in tourism recommendation system is necessary to connect user perception, decision criteria and decision purpose. In existed literature, hybrid data mining method combining Decision Tree and K-nearest neighbour approaches (DTKNN) were proposed. It has a high precision rate of approximately 80% in K-nearest Neighbour (KNN) but a much lower rate in the first stage using Decision Tree (Fu &; Tu, 2011). It included two potential improvements on two-stage technique. To improve the first stage of DTKNN in precision rate and the efficiency, the amount of questions is decreased when users search for the desired recommendation on the system. In this paper, the researcher investigates the way to improve the first stage of DTKNN for full questionnaires and also determines the suitability of dynamic questionnaire based on its precision rate in future tourism recommendation system. Firstly, this study compared and chose the highest precision rate among Decision Tree, Multi-staged Binary Tree and Back Propagation of Error Neural Network (BPNN). The chosen method is then combined with KNN to propose a new methodology. Secondly, the study compared and deter¬mined the suitability of dynamic questionnaires for all three classification methods by decreasing the number of attributes. The suitable dynamic questionnaire is based on the least amount of attributes used with an appropriate precision rate. Tourism recommendation system is selected as the target to apply and analyse the usefulness of the algorithm as tourism selection is a two-stage example. Tourism selection is to determine expected goal and experience before going on a tour at the first stage and to choose the tour that best matches stage one. The result indicates that Multi-staged Bi¬nary Tree has the highest precision rate of 74.167% comparing to Decision Tree with 73.33% then BPNN with 65.47% for full questionnaire. This new approach will improve the effectiveness of the system by improving the precision rate of first stage under the current DTKNN method. For dynamic questionnaire, the result has shown that Decision Tree is the most suitable method given that it resulted in the least difference of 1.33% in precision rate comparing to full questionnaire, as opposed to 1.48% for BPNN and 4% for Multi-staged Binary Tree. Thus, dynamic questionnaire will also improve the efficiency by decreasing the amount of questions which users are required to fill in when searching for the desired recommendation on the system. It provides users with the option to not answer some questions. It also increases the practicality of non-dynamic questionnaire and, therefore, affects the ultimate precision rate.