An Application of Cumulative Prospect Theory to Appropriate Expectation Positioning of New Service
碩士 === 國立政治大學 === 資訊管理研究所 === 102 === In the era of service innovation, the question of when to evaluate which innovation services and how to achieve personalized evaluation is still not clear. This is especially true under the situations of uncertainty and risk when it comes to bringing the effecti...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/36130467740873649940 |