The Effect of Mobile Advertisement：Investigating the Influence of the Antecedents, Mobile Characteristics and Cognitive Response

The Effect of Mobile Advertisement：Investigating the Influence of the Antecedents, Mobile Characteristics and Cognitive Response

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碩士 === 國立政治大學 === 資訊管理研究所 === 102

Bibliographic Details
Main Author: 陳怡芳
Other Authors: 管郁君
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/5dy5j4
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spelling ndltd-TW-102NCCU53960112019-05-15T21:31:55Z http://ndltd.ncl.edu.tw/handle/5dy5j4 The Effect of Mobile Advertisement：Investigating the Influence of the Antecedents, Mobile Characteristics and Cognitive Response 行動廣告效果：探討廣告前因、行動特性與廣告認知反應之影響 陳怡芳 碩士 國立政治大學 資訊管理研究所 102 管郁君 學位論文 ; thesis 101 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 資訊管理研究所 === 102
author2 管郁君
author_facet 管郁君
陳怡芳
author 陳怡芳
spellingShingle 陳怡芳
The Effect of Mobile Advertisement：Investigating the Influence of the Antecedents, Mobile Characteristics and Cognitive Response
author_sort 陳怡芳
title The Effect of Mobile Advertisement：Investigating the Influence of the Antecedents, Mobile Characteristics and Cognitive Response
title_short The Effect of Mobile Advertisement：Investigating the Influence of the Antecedents, Mobile Characteristics and Cognitive Response
title_full The Effect of Mobile Advertisement：Investigating the Influence of the Antecedents, Mobile Characteristics and Cognitive Response
title_fullStr The Effect of Mobile Advertisement：Investigating the Influence of the Antecedents, Mobile Characteristics and Cognitive Response
title_full_unstemmed The Effect of Mobile Advertisement：Investigating the Influence of the Antecedents, Mobile Characteristics and Cognitive Response
title_sort effect of mobile advertisement：investigating the influence of the antecedents, mobile characteristics and cognitive response
url http://ndltd.ncl.edu.tw/handle/5dy5j4
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AT chényífāng effectofmobileadvertisementinvestigatingtheinfluenceoftheantecedentsmobilecharacteristicsandcognitiveresponse
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