A Strategic Alliance Performance Evaluation based on Grey prediction and DEA - Case by Information Service Industry in Taiwan

• Main Authors: Wang, Chih Hung, 王智弘
• Other Authors: 季延平、林柏生
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/f32u4b

博士 === 國立政治大學 === 資訊管理研究所 === 102 === The growing trend of global investments in ICT has brought enormous opportunities in the information service industry. Under this trend, companies must continue to strengthen their competitive advantages. The integration of existing and/or complementary resources across different companies through co-operation could allow an individual enterprise to limit resource input and therefore achieve better competitiveness. This concept is known as strategic alliances. To form a strategic alliance, a company must consider both internal operating performance and external business conditions. How to choose a partner and determine whether the alliance could effectively enhance the competitiveness of the business should be the focuses of today's business managers. Through the use of performance evaluation tools, the managers of an enterprise can understand the efficiency of resource utilization, which can in turn be used as a reference for future resource allocation. Company resources can therefore be applied to the business objectives of the enterprise more efficiently. Grey prediction is a scientific assessment method that can accurately estimate future simply based on historical data. It can therefore be used to estimate the future performance of the company. Data Envelopment Analysis (DEA) is a method that deals with multi-input and multi-output scenarios by using objective measurement of operations and logical deductions. When a business enterprise plans to form a strategic alliance, DEA is the most suitable method to be used to select a partner. This study establishes the performance evaluation model of strategic alliances between business enterprises within the IT service industry of Taiwan, and in turn provides business managers a useful reference for better decision-making, thus serves as an effective tool to help enhance business efficiency and competitiveness.