Digital marketing in service industry - airline

Digital marketing in service industry - airline

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 102

Bibliographic Details
Main Author:	許佳樹
Other Authors:	陳建維
Format:	Others
Language:	zh-TW
Online Access:	http://ndltd.ncl.edu.tw/handle/75274667136580068560

Similar Items

Service recovery in airline industry
by: Lau, Nga Lok
Published: (2006)

Service Failure and Service Recovery In Airline Industry: A Study On Cabin Service of An International Airline
by: Lee, Tin Hsien, et al.

Databased Marketing Strategy of Airline Customer Service
by: Tseng, Hung-Yu, et al.
Published: (1995)

The Study of Market Enter Strategy of Full Service Airlines-Take the A Airline Enter Taiwan Market as an Example
by: CHANG, PO-CHIEH, et al.
Published: (2018)

Determinants of services expectations : an application to the airline industry
by: Cezard, Adélaïde
Published: (1999)

The Relationship of Service Quality and Customer Satisfaction in the Airline Industry and the Moderating Effect of the Airline Type
by: Scheffler, Julia
Published: (2018)

The Green Marketing and Measures on Customer Loyalty of the Airline Industry
by: Yu-Ting Liu, et al.
Published: (2012)

The Impact of Relationship Marketing on Customer Satisfaction After Service Failure and Recovery─An Example of Airline Industry
by: Hsi-Chao, Lai, et al.
Published: (2004)

Organizing Markets: The Structuring of Neoliberalism in the U.S. Airline Industry
by: Avent-Holt, Dustin Robert
Published: (2012)

Nonlinear Pricing Strategies and Market Concentration in the Airline Industry
by: Hernandez Garcia, Manuel A.
Published: (2010)

The impact of liberalization on market structure in the European airline industry
by: Marin-Uribe, Pedro Luis
Published: (1995)

Relationship marketing: a study of an application to the airline industry.
Published: (1996)

Organizing markets: The structuring of neoliberalism in the U.S. airline industry
by: Avent-Holt, Dustin Robert
Published: (2012)

Technology readiness and mobile self-service technology adoption in the airline industry: An emerging market perspective
by: Cameron Smit, et al.
Published: (2018-09-01)

The effect of deregulation on the service quality in the Taiwan airline industry.
by: Hwang, Chwen Maan, et al.
Published: (1993)

The Effects of Service Quality, Perceived Value on Customer Loyalty in Airline Industry - A Case Study of the Taiwan Airlines Industry
by: Yang, Ka-Chieh, et al.
Published: (2014)

Online Word of Mouth on Service Quality in Airline Industry
by: Tan Jingyu Cindy, et al.
Published: (2013)

The Study on Market Segmentation of Airline Cargo in Taiwan
by: Ching-Chung Hsu, et al.

Factors of Airline Marketing
by: Ivan Mišetić, et al.
Published: (2007-01-01)

Market structure and competition : an empirical analysis of the U.S. airline industry
by: Tabacco, Giovanni A.
Published: (2012)

Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines
by: Joonhyeong Joseph Kim, et al.
Published: (2018-07-01)

Airlines marketing : a case study of the Middle East Airlines
by: Husein, Khaled A.
Published: (1989)

Passenger Perception towards E-ticketing Services, Airline Industry
by: Dr.Sc. Nail Reshidi, et al.
Published: (2014-02-01)

Measuring service quality and a comparative analysis in airline industry
by: Mohammad Mehdi Izadi, et al.
Published: (2013-01-01)

The Study of Marketing Endorsement Strategy Differencesfor China Airlines and Evergreen Airlines
by: Ming-Ying Tseng, et al.
Published: (2014)

Marketing Airline Services in Malaysia: A Consumer Satisfaction Orientation Approach
by: Philemon Oyewole, et al.
Published: (2007-02-01)

The impact of low cost airlines to airline industry: an experience of Thailand
by: Komsan Suriya
Published: (2009)

Optimal pricing and seat allocation in the airline industry under the market competition
by: Raza, Syed Asif
Published: (2007)

Market power, cost efficiency and pricing strategies of domestic airline industry
by: Wang, Ran
Published: (2015)

Service Recovery and Word-of-Mouth in Airline Industry: The Moderating Effect of Individualism
by: Mei-Hui - Chen, et al.
Published: (2016)

A Study of Service Quality of Airline Industry：The Moderating Effect of Stereotype
by: HUNG,LI-CHIH, et al.
Published: (2018)

An Empirical Study on Service Quality of Airline (Passenger) Transportation:Airlines in Taiwan
by: Chang-Hsi Yu, et al.
Published: (1999)

The Effects of Airlines’ Service Quality on Passengers’ International Airline Choice Behavior
by: Chung-Wei Kuo, et al.
Published: (2002)

Essays on the industrial organization of the airline industry
by: Januszewski, Silke I. (Silke Irene), 1974-
Published: (2005)

Ancillary services in the airline industry : passenger choice and revenue management optimization
by: Bockelie, Adam.
Published: (2019)

Identifying Antecedents and Consequences of Customer Satisfaction in the Full-Service Airline Industry
by: Margaretha Pink Berlianto
Published: (2019-09-01)

Service Quality and Customer Preferences : A study of interactional service quality in the airline industry
by: Lindberg, Markus, et al.
Published: (2009)

The Analysis of Traditional Airlines’ Market Share：An Example of The Airline from Taipei to Singapore
by: SHIH, SING-FANG, et al.
Published: (2015)

Exploring Strategies for Improving Service Quality of Taiwan Domestic Airline from the Perspective of Service Marketing
by: Kung-Yeun Jeng, et al.
Published: (2006)

Financial risk exposures in the airline industry : case of South African Airlines
by: Tsai, Betty M C
Published: (2015)

Cannot write session to /tmp/vufind_sessions/sess_qd836mbm3ubnvse1fmf34nuqlu