The Sutdy of Customer Oriented Product Pricing Model

• Main Author: 郭東昇
• Other Authors: 季延平
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/14035373236672429363

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 102 === The study that explored the strategy and pricing model of a customer –oriented company in set- up stage. And it based on a BBQ grill firm for an example. It showed the different results after selecting a different atrategy and pricing model. How to develop an appropriate price always is an important part for a firm. The price is overpriced, the firm cannot get orders. But the price is underpriced, the firm cannot amortize cost. Of course, the company have different pricing models at different stages, and the pricing model could consider the important factors of affecting pricing, such as opportunity cost, suck cost etc. From the case study, the case was in set-up stage, it mphasised the firm's profit in thge early stage, it made the wrong calculation, and eventually losed the orders. Later, the firm changed the strategy and pricing model, it finally made a reasonable price and obtain orders. Therefore，to get opportunity is the first factor of pricing for a set-up firm, if it over emphaises the loss of a firm, it makes a unreasonable price, it has to lose many opportunity.