Entering a mature market to achieve initial success study for a new branded product, as an example by taking the flavor syrup market in Taiwan.
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 102 === Entering a mature market to achieve initial success and get long- term steady earnings growth is a challenge for a new branded product. Taking the flavor syrup market in Taiwan as an example, this study examines how a firm introduces a new brand in this m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/gk28up |