| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 102 === Light-Emitting Diode, commonly known as LED, contains the strengths of power saving, longer life time, fast reaction ability as well as other advantages. Following the global trend of eco conscious, LED has become the main stream of green energy development. In Taiwan, LED industry has been developed for over 30 years.
From the early packaging industry gradually extend to the upstream industries includes sapphire substrate and LED lead frame; followed with downstream industry such as the applications of consuming products. Up to date, mature LED supply chain system has been formed and the technical skills as well as develop ability are all compatible to those pioneers of the world in this field.
However since 2010, China government started to have huge investment on power saving policy. Many LED factories were established with the support of China government and it has become huge threats to Taiwan’s LED industry. At the same time, with the increase of supply plus the downturn of global economy, the imbalance of supply and demand kept exaggerates until 2011 Korean factory promoted the low price LED TV and China government carried out the “Home appliance going country side” policy, led to the dramatic increase of LED demand. However as of 2014, the LED backlight will already have the penetration close to 99%, low growth of this market can be expected.
Thus, the ultimate application of LED in lightning market starts to show on the stage. With the fast moving of LED industry and the competition from China factories, LED suppliers in Taiwan must be prepared in advance in order to react to the market change. The main goal of this research is to analyze the demand and trends of LED market with the characteristic of the LED lead frame industry to finally find the best appropriate tactic for management.
This study will mainly base on LED lead frame factory, first through the “Four competition” analyze to understand the current environment of LED lead frame market followed with SWOT analyze of the lead frame factory for a basis of future developing strategy. This research targets on the leading lead frame factory in Taiwan- I company, and the results are as follow:
1.To react to the growth of lead frame factory in China and the increasing demand of lower level lighting application, setting strict cost control and improve research and develop abilities to contain the market share is a must. In addition to firm the market share, in alliance with leading factories in China, through sharing resource and integration of customers should be taking into serious consideration.
2.To form research and develop lab for high level products, through cooperation with leading factories from globe to integrate resources and extend business to the high level LED lead frame market.
|
|---|
