The Investigation of Taiwanese Audiences’ Watching Behaviors towards Chinese Talent Show Programs - An Example of “The Voice of China”

• Main Authors: Hsiao, Yu Pin, 蕭玉品
• Other Authors: Chen, Chung Cheng
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/27ss8f

碩士 === 國立政治大學 === 東亞研究所 === 102 === In recent years, television networks in Taiwan started purchasing and broadcasting talent show programs produced by mainland China. Some of these purchases include “The Voice of China II”, “I Am a Singer” and “Celebrity Battle”. Amongst the various productions, the most popular program is “The Voice of China II”, scoring an average high TV rating of 1.1. Using “The Voice of China” as case study, this research aims to examine the response of Taiwanese viewership towards Chinese talent show programs, including their motives and feedback. It also explores the possibility of any spillover effect beyond just entertainment value. A narrative theory approach is used in this research and a total of 14 audiences interviewed. According to their feedback, elements such as strong narration, music and moving stories make the show appealing. The presence of Taiwanese judges and contestants, on the other hand, has less significant impact on these Taiwanese audiences than the use of popular Taiwanese songs. A greater sense of involvement is achieved when the audiences hear familiar songs, hence raising the entertainment value. Taiwanese audiences consider “The Voice of China” a better production than similar Taiwanese programs in terms of both software and hardware. Spillover effect beyond entertainment is not observed.