The Effects of Different Product Placement Modalities on Brand Awareness and Brand Attitude in Micro Movies
碩士 === 國立政治大學 === 企業管理研究所 === 102 === Due to the popularity of mobile devices and mobile Internet, consumers can use their fragment time in wider variety of entertainment such as App and micro fiction and they get used to receiving short message. We view it as a new generation of “micro” informa...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/38029948728488075221 |