Digital Marketing Business Model of Mobile Devices - A Case of French Company Drcom

• Main Authors: Hou, Kuan Ting, 侯冠廷
• Other Authors: Hwang, Syming
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/667u3m

碩士 === 國立政治大學 === 企業管理研究所 === 102 === Since smart phones and tablets launched to the market, the various mobile devices applications have changed the imagination and possibilities of human life. As a result, different business models are created. In the near future, the concept of Internet of Things will defineitely bring more impact on digital marketing and business model. Drcom is a digital marketing and consulting company, specialized in pharmaceutical indusrty, and Drcom runs their business, which is e-detailing, through mobile devices. E-detailing is an efficient and effective business solution to sales in pharmaceutical industry. The researcher conducted the research by half year internship in person, and anlyzed the company by Business Canvas to clarify how the business model works and the relationship between business elements. Lastly, the research comes to a four key factors concultion regarding how Drcom runs business through mobile devices, and finally would end up with several suggetions.