The Effects of Anchors on Usage Amount of Fast Moving Consumer Goods
碩士 === 國立政治大學 === 企業管理研究所 === 102 === Could the anchors relating to the appearance of product stimulate consumers to make different judgment and further affect the amount of usage? This is the focus of this study. “Anchoring and Adjustment Heuristics”, a theory suggested by Kahneman and Tver...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/05257618525912819999 |