Business Plan for Nonprofit Organizations: The Case of Taiwan Animal Equality Association (TAEA)

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 102 === With the high level of economic development, there are more and more social issues caused and some nonprofit organizations have founded for advocating core values to influence people and achieve social changes. However, high organizational performan...

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Bibliographic Details
Main Authors: Fok, Shuk Yi, 霍淑儀
Other Authors: Jean, Bryan
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/2894jz
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spelling ndltd-TW-102NCCU50940662019-05-15T21:31:55Z http://ndltd.ncl.edu.tw/handle/2894jz Business Plan for Nonprofit Organizations: The Case of Taiwan Animal Equality Association (TAEA) 非營利組織之事業企劃書:以台灣動物平權促進會為例 Fok, Shuk Yi 霍淑儀 碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 102 With the high level of economic development, there are more and more social issues caused and some nonprofit organizations have founded for advocating core values to influence people and achieve social changes. However, high organizational performance and good organizational effectiveness are not universal in nonprofit organizations; therefore, nonprofit organizations are recommended to refer to marketing knowledge for increasing their organizational effectiveness. This business plan is using a Taiwan nonprofit organization as a case to study how to transfer commercial marketing knowledge into nonprofit organizations for contributing organizational success. Jean, Bryan 簡睿哲 學位論文 ; thesis 44 en_US
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language en_US
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description 碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 102 === With the high level of economic development, there are more and more social issues caused and some nonprofit organizations have founded for advocating core values to influence people and achieve social changes. However, high organizational performance and good organizational effectiveness are not universal in nonprofit organizations; therefore, nonprofit organizations are recommended to refer to marketing knowledge for increasing their organizational effectiveness. This business plan is using a Taiwan nonprofit organization as a case to study how to transfer commercial marketing knowledge into nonprofit organizations for contributing organizational success.
author2 Jean, Bryan
author_facet Jean, Bryan
Fok, Shuk Yi
霍淑儀
author Fok, Shuk Yi
霍淑儀
spellingShingle Fok, Shuk Yi
霍淑儀
Business Plan for Nonprofit Organizations: The Case of Taiwan Animal Equality Association (TAEA)
author_sort Fok, Shuk Yi
title Business Plan for Nonprofit Organizations: The Case of Taiwan Animal Equality Association (TAEA)
title_short Business Plan for Nonprofit Organizations: The Case of Taiwan Animal Equality Association (TAEA)
title_full Business Plan for Nonprofit Organizations: The Case of Taiwan Animal Equality Association (TAEA)
title_fullStr Business Plan for Nonprofit Organizations: The Case of Taiwan Animal Equality Association (TAEA)
title_full_unstemmed Business Plan for Nonprofit Organizations: The Case of Taiwan Animal Equality Association (TAEA)
title_sort business plan for nonprofit organizations: the case of taiwan animal equality association (taea)
url http://ndltd.ncl.edu.tw/handle/2894jz
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