HW Wedding Integrated Services Business Plan

• Main Authors: Lee, Theresa, 李若慧
• Other Authors: Ho, Chester
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/18983471501888614475

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 102 === HW Wedding is a wedding planning company who is the experts of wedding planning, we help to make every bride-to-be’s dream wedding come true through in depth insight mining, unchained creativity and solid execution, creating an unique and unforgettable experience for our customers and their guests. Wedding planning is a growing business in Taiwan market with 20% growth rate every year. Through this business plan, HW Wedding wishes to accomplish in wedding industry and to perform more delicate services to potential customers. HW Wedding follows the “Business Model Canvas” to develop business plan. Starting from identify our value proposition, all ATL and BTL plans is designed to achieve such value. After financial assessment, HW Wedding believes that we can gradually approach our goals in near future.