Opportunities in a Mature Market : An Assessment of the Recent Evolution in the Travel Industry
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 102 === As the travel industry becomes more and more saturated, many companies are faced with a highly competitive environment; hypercompetition. This paper analyzes how travel agencies have been using certain strategies to survive in a hypercompetitive env...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/px73m5 |