Opportunities in a Mature Market : An Assessment of the Recent Evolution in the Travel Industry

• Main Authors: Chung, Yeu Tyng Tinna, 鍾羽婷
• Other Authors: Ho, Foo Nin
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/px73m5

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 102 === As the travel industry becomes more and more saturated, many companies are faced with a highly competitive environment; hypercompetition. This paper analyzes how travel agencies have been using certain strategies to survive in a hypercompetitive environment. This paper uses a case study method through interviews to observe three different travel agencies on the strategies they use and how well aligned they are with theoretical statements that guide on how to survive in a hypercompetitive environment. Keywords: Hypercompetition, Travel, Strategies, Sustatinability