Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 102 === Corporate Social Responsibility is emerging in Taiwan. The thesis is to examine whether corporates in Taiwan are truly implementing corporate social responsibility by studying the practice in financial industry. In this paper, qualitative and quanti...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/hh884d |