Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry

Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 102 === Corporate Social Responsibility is emerging in Taiwan. The thesis is to examine whether corporates in Taiwan are truly implementing corporate social responsibility by studying the practice in financial industry. In this paper, qualitative and quanti...

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Main Authors: Chan, Yolanda, 陳淑蕊
Other Authors: Wu, Jack
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/hh884d
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spelling ndltd-TW-102NCCU50940482019-05-15T21:31:55Z http://ndltd.ncl.edu.tw/handle/hh884d Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry 企業社會責任─金融業案例研究 Chan, Yolanda 陳淑蕊 碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 102 Corporate Social Responsibility is emerging in Taiwan. The thesis is to examine whether corporates in Taiwan are truly implementing corporate social responsibility by studying the practice in financial industry. In this paper, qualitative and quantitative surveys were conducted to the stakeholders of financial industry in order to evaluate their attitude, practice and effectiveness of financial industry on corporate social responsibility. Keywords: Corporate Social Responsibility, Corporate Citizenship, Financial Industry, Banking Industry, Business Ethics Wu, Jack 吳文傑 學位論文 ; thesis 43 en_US
collection NDLTD
language en_US
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 102 === Corporate Social Responsibility is emerging in Taiwan. The thesis is to examine whether corporates in Taiwan are truly implementing corporate social responsibility by studying the practice in financial industry. In this paper, qualitative and quantitative surveys were conducted to the stakeholders of financial industry in order to evaluate their attitude, practice and effectiveness of financial industry on corporate social responsibility. Keywords: Corporate Social Responsibility, Corporate Citizenship, Financial Industry, Banking Industry, Business Ethics
author2 Wu, Jack
author_facet Wu, Jack
Chan, Yolanda
陳淑蕊
author Chan, Yolanda
陳淑蕊
spellingShingle Chan, Yolanda
陳淑蕊
Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry
author_sort Chan, Yolanda
title Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry
title_short Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry
title_full Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry
title_fullStr Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry
title_full_unstemmed Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry
title_sort is corporate social responsibility a marketing tactics or a good cause? a study on financial industry
url http://ndltd.ncl.edu.tw/handle/hh884d
work_keys_str_mv AT chanyolanda iscorporatesocialresponsibilityamarketingtacticsoragoodcauseastudyonfinancialindustry
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AT chanyolanda qǐyèshèhuìzérènjīnróngyèànlìyánjiū
AT chénshūruǐ qǐyèshèhuìzérènjīnróngyèànlìyánjiū
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