E-Marketing to Increase Marketshare of Co-opmart in Ho Chi Minh City Market

碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 102 === An Indian Singaporean Professor stated in his famous book “Brand Management 101” that marketing is the art that could stop the normal process of customers’ logical thinking to earn profit. In the market of such strict competition like what we are undergoing...

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Bibliographic Details
Main Authors: Nguyen Nhu Thanh, 阮如成
Other Authors: Ming-Hsiu Liu
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/95708726573079576247