A Case Study of Key Successful Factors for Production and Distribution on Dong-ding Oolong Tea

A Case Study of Key Successful Factors for Production and Distribution on Dong-ding Oolong Tea

碩士 === 明道大學 === 產業創新與經營學系碩士班 === 102 === The course of development Taiwan Dong-ding Oolong Tea is a complex and long-term dynamic process, and is closely related to the overall development of the tea industry. By systematic thinking, and production and marketing dimensions, this study analyzed the d...

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Main Authors: Huang, Tzu-Hua, 黃子驊
Other Authors: Chien-Ping Chung
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/42185462254028354363
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spelling ndltd-TW-102MDU007800132015-10-13T23:36:56Z http://ndltd.ncl.edu.tw/handle/42185462254028354363 A Case Study of Key Successful Factors for Production and Distribution on Dong-ding Oolong Tea 凍頂烏龍茶產銷關鍵成功因素之探討：以個案公司為例 Huang, Tzu-Hua 黃子驊 碩士 明道大學 產業創新與經營學系碩士班 102 The course of development Taiwan Dong-ding Oolong Tea is a complex and long-term dynamic process, and is closely related to the overall development of the tea industry. By systematic thinking, and production and marketing dimensions, this study analyzed the development process of a hundred-year-old company as the case study. It is found that, the company created industrial uniqueness to achieve the objective of sustainable management through a balance of external industrial changes and internal innovative thinking, thus, enhancing its competitiveness. Lastly, this study proposes suggestions regarding the case company development and Dong-ding Oolong Tea industrial development, as well as government and overall development of the tea industry in Taiwan. Chien-Ping Chung 鍾健平 2014 學位論文 ; thesis 68 zh-TW
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language zh-TW
format Others
sources NDLTD
description 碩士 === 明道大學 === 產業創新與經營學系碩士班 === 102 === The course of development Taiwan Dong-ding Oolong Tea is a complex and long-term dynamic process, and is closely related to the overall development of the tea industry. By systematic thinking, and production and marketing dimensions, this study analyzed the development process of a hundred-year-old company as the case study. It is found that, the company created industrial uniqueness to achieve the objective of sustainable management through a balance of external industrial changes and internal innovative thinking, thus, enhancing its competitiveness. Lastly, this study proposes suggestions regarding the case company development and Dong-ding Oolong Tea industrial development, as well as government and overall development of the tea industry in Taiwan.
author2 Chien-Ping Chung
author_facet Chien-Ping Chung
Huang, Tzu-Hua
黃子驊
author Huang, Tzu-Hua
黃子驊
spellingShingle Huang, Tzu-Hua
黃子驊
A Case Study of Key Successful Factors for Production and Distribution on Dong-ding Oolong Tea
author_sort Huang, Tzu-Hua
title A Case Study of Key Successful Factors for Production and Distribution on Dong-ding Oolong Tea
title_short A Case Study of Key Successful Factors for Production and Distribution on Dong-ding Oolong Tea
title_full A Case Study of Key Successful Factors for Production and Distribution on Dong-ding Oolong Tea
title_fullStr A Case Study of Key Successful Factors for Production and Distribution on Dong-ding Oolong Tea
title_full_unstemmed A Case Study of Key Successful Factors for Production and Distribution on Dong-ding Oolong Tea
title_sort case study of key successful factors for production and distribution on dong-ding oolong tea
publishDate 2014
url http://ndltd.ncl.edu.tw/handle/42185462254028354363
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