A Study on the Impact of Tourism from China on the Taiwanese Society

• Main Authors: Wei-Shuan Su, 蘇蔚璿
• Other Authors: Gwo-Yeong Van
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/91349425384670539247

碩士 === 銘傳大學 === 公共事務學系兩岸關係與安全管理碩士在職專班 === 102 === Since China’s economic reform contributed to its rapid economic growth, the number of China tourists travelling abroad has increased year by year. China also identifies tourism as one of the strategic industries. With President Ma Ying-Jeou taking the office in 2008, the cross-strait relations came to a turning point. The cross-strait bilateral agreement has allowed China tourists to travel in Taiwan, and furthermore to conduct independent travel. Based on the historical background of the same language and ethnicity between cross-strait people, the policy of allowing China tourists to travel in Taiwan has made positive and negative impacts on Taiwan’s politics, economy, culture, and even social psychology. The study explores the history of the Taiwan’s entry policy for China people, its negotiation process, and current development of China tourists travelling to Taiwan by using historical analysis and literature review methods. In addition, by conducting in-depth interview, professional opinions of seven interviewees from tourism industry, government agency and academia are collected, and the internal advantages and disadvantages as well as external opportunities and threats on every aspect of Taiwan are examined by SWOT analysis in the text. The cross-strait agreement of allowing China tourists travelling to Taiwan enables Taiwan to exert soft power and to create development opportunities, such as arousing their political awareness of democracy and freedom, marketing multi-cultures, and enhancing mutual understanding. On the other hand, the internal disadvantages of Taiwan may lead to external threats, such as China’s united-front tactics, the phenomenon of China investors’ one-stop service, the weakening of cultural identity, the lessening of hostile consciousness, and other negative problems. Taiwan should seize the advantage of soft power to create adding value and substantial benefits from tourism; overcome internal disadvantages to mitigate external potential threats through government regulations, law-abiding private sector, and supervision of the public; finally, build a high quality travelling culture for sustainable development of tourism.