| Summary: | 碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 102 === Top-notched Tour leader always are the pioneer of Travel business, and they definitely play an important role to develop diplomatic relationship between countries.
By the same time, They leading and profound the quality, strengthen the competitiveness and elevate the image of Tourism industry of Taiwan.
A good Tour-leader should embodied the whole group, brighten the color in the journey. Therefore, It’s very important for Tour-leaders to develop their charisma and popularity, also their responsibility of Corporate social responsibility.
From the perspective of Tourism & recreation business, The research revealed these facts:
Is he/she is capable of contribute to the Social-Enterprise Responsibility?
Is he/she could live up to the inner nature of CSR and the morality of Tourism business?
We wish this study could clarify the relationship between Tour-leader’s duty and his/her Corporate Social Responsibility.
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