The Impact of General Country Image and Individual Experience Expectation toward Traveling in Taiwan: The Case Study of National Dr. Sun Yat-sen Memorial Hall
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 102 === In recent years, the purpose of this study was to explore the relationships among country image, experience expectation, visitor satisfaction and behavioral intention (word-of-mouth, revisit, willingness to pay more and desired association) through the Modifi...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/41330721721958350322 |