The Catalysts of Kinmen Tourism: Tourism Marketing Mix, Brand Equity and Travel Motivation
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 102 === Kinmen, as well as the absence of heavy industry and pollution from intense commercial developments which provides higher tourism value in Taiwan. This calls for in-depth studies on the tourism marketing, brand equity and travel motivation in Kinmen. This stu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60661985497433742763 |