Identifying Critical Service Quality Attributes - a comparative study of Higher Education in Hospitality and Tourism in Mainland China and Taiwan
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 102 === This study uses the SERVQUAL, important-performance analysis (IPA) and Kano model to explore the service quality of hospitality and tourism in higher education in Mainland China and Taiwan. The results reveal that the common critical service quality attribute...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65643723805749652266 |
| Summary: | 碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 102 === This study uses the SERVQUAL, important-performance analysis (IPA) and Kano model to explore the service quality of hospitality and tourism in higher education in Mainland China and Taiwan. The results reveal that the common critical service quality attribute in Mainland China and Taiwan is “Q8： Teachers in the department can provide students with future employment information.” Based on the findings, this study makes some recommendations for enhancing service quality in hospitality and tourism in higher education
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