The Relationship among Tourism Attraction, Leisure Benefits, and Revisiting Intention：An Example of Tourism Factory in Taoyuan

• Main Authors: Tsui-Hsia Hsu, 徐翠霞
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/26f9qx

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 102 === This study uses questionnaires to collect the data from main scope of the Taoyuan area tourism factory. A total of 850 questionnaires are distributed on site with 783 valid questionnaires for further analysis. the data obtained descriptive statistics, reliability analysis, correlation analysis and regression analysis and other methods to conduct inspection. This study conducts descriptive statistics, reliability and validity analysis, correlation analysis, and regression analysis. The empirical results found that tourism attraction has a significant effect on the leisure benefits while the leisure benefits have a significant effect on the revisiting intention. Finally, tourism attraction also significantly influences revisiting intention. Based on the findings, recommendations and conclusions are provided for the management of Tourism Factory.