Application of Google Trends Analysis to Study the Effect of Celebrity Endorsement on Advertising Communication
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 102 === Among the several types of advertisements, celebrity endorsement is much more acceptable and heeded by advertisers and the public. The effect of endorsers for advertising has been a considerable topic of research, and when measuring the effect of endorsers, addi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23152098978647620822 |