A Study of Emerging Market Entry Strategy: Consumer Electronic Products in Brazil

• Main Authors: Wen-Wen Hsieh, 謝雯雯
• Other Authors: Huei-Sheng Tu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/m4tmsw

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 102 === After opening the economic policy, Brazil received attentions from many foreign investors. However, its high import tax rates and complicated tax laws became major thresholds for investors. How do 3C manufacturers in Taiwan strategize and overcome these barriers in order to build long term operations in Brazil? This study is : Discussion on Taiwan''s consumer electronics industry in Brazil market overview, to understand those manufacturers into the Brazil market motivation and entry mode, to analyze the affecting factors entry modes. The research will influence factors are divided into three concepts: ownership advantage and internalization advantages, locational advantages. The case study is currently in Brazil market consumer electronics manufacturers for the analysis, and found that Taiwan consumer electronics manufacturers to Brazil''s motivation for local government incentives. Which affect manufacturers in the Brazil market entry modes, except into the motives, company size and internationalization advantages of ownership experience, product differentiation and development capability; location advantages with market potential, investment risks. Finally, this study suggested that firms in entering the new market before considering product properties for the selected. The Brazil relatively high labor costs, more suitable for mature technology and automation products. Enterprises own resources and strengths if relatively lacking, try and locally well-known confederation of industry strategy union. Have trusting and the profits in the market prospects are good, trying to further deepen our cooperation, to cross shareholdings or joint ventures to achieve benefit-sharing mutually beneficial win-win.