A Study of Customer Loyalty from Relationship Marketing Perspective --Case of Semiconductor Distributor
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 102 === The Personal Computers (PC) industry has the characteristics as fewer customers but higher contribution, long-term cooperative relationship and customers with absolute decision rights. Therefore the relationship quality management seems to be more important....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z6g8a9 |