| Summary: | 碩士 === 銘傳大學 === 商品設計學系碩士班 === 102 === The user-centric concept of Web2.0 makes users play a very important role on internet. Therefore, contributions of content by users on network platforms become comment now a day. This kind of network platform also known as Co-creation platform, users can enhance their experience value while participate the activities provided in the Co-creation platform, this will increase the degree of adhesion of users to Co-creation platform.
This study hopes to sum up the co-creation factors, impact of co-creation factors and experience values of co-creation platform provided and finally provides proposal on usage of co-creation factors through literature studies, case studies and questionnaires.
With case studies, conclude that the factors of co-cration platform contains “share”, “creation”, “collection”, “vote”, “subscription”, “comment” and “like” these seven main factors.
The study showed that the factor “like”, “create”, “share” and “comment” are the most comment used factors in the co-creation platform. Therefore, co-creation platform should essentially provide these factors. In addition, also should focus on users “think experience”, this will enhance the willingness of users to visit the platform again.
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