Effects of brand celebrity credibility and brand fit on attitude and purchase intention: A case study of holding financial company
碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 102 === As corporate brand is the most valuable intangible assets , the impact of advertising in today''s society, increasing capacity , so companies must effectively use advertising to attract the attention of consumers in a short time , the produc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09304038986222526525 |