| Summary: | 碩士 === 銘傳大學 === 企業管理學系碩士班 === 102 === As the global Internet, ubiquitous technologies and wireless application become widespread, e-commerce has been shifted its form into the era of mobile commerce, and consumers gradually acquire the greater ability and application of SOLOMO, namely social, location and mobile ones. As a result, many companies enter such market in order to get more profits and benefits increasingly, and mobile ticketing becomes an essential tool for connecting firms and users. However, mobile ticketing is not popular in Taiwan so far, and user’s knowledge of mobile ticketing is still limited. That’s the reason why firms need to realize relevant factors which influencing user’s acceptance or adoption intention of mobile ticketing. Therefore, based on the perspective of status quo bias theory, the objective of this study is to investigate what and how factors would influence user’s usage intention of mobile ticketing.
Web-based and paper-based survey questionnaires were then developed and made available for our target respondents, who are mobile ticketing users, to fill out. Valid survey data from 241 mobile ticketing users were obtained, with a 100% valid response rate. Meanwhile, this paper adopted SmartPLS for data analysis as well as for validity and reliability tests to further verify the hypotheses of this study. Our results show that (1) Perceived value, changes of self-efficiency, and the degree of system support significantly influence user’s intention to adopt mobile ticketing, but social influences and transfer costs have no any influence on user’s intention to adopt mobile ticketing. (2) Transfer benefits have significant influence on perceived value but transfer costs have not. (3) For the construct of transfer costs, changes of self-efficiency have positive and significant influences on it. (4) Surprisingly, social influence has positive influence on transfer costs, comparing to the original negative hypothesis argument. (5) Social influences affect transfer costs positively, and social influences also positive influence transfer benefits. Implications for practitioners and researchers and suggestions for future research were also addressed in this study.
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