| Summary: | 碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 102 === In recent years, development of the global cloud market, in addition to governments introduced policies to promote cloud computing industry. Thereby to creat industrial is upgrading and transformation. With the rise of the concept, allowing companies simply invest their desired operation mode and network resources, saving human resources and hardware implementation. Therefore, how to expand the customer base, the cloud provider is definitely a major issue needs attention.
The research will take the current SME from C Telecom as sample, through enterprise image, inducement of transference, transfer cost, and customer satisfaction questionnaire of service quality as the four main customer satisfaction criteria to make market segmentation. Further, our research takes population statistic and characteristic of cloud computing. We look forward to assist supplier to understand why the customers are willing to continue their use or transfer to another company, and the behavior pattern behind them.
Empirically, the four factors of customer satisfaction, the use of cloud computing do ask volume facet cluster analysis, the analysis showed that all segments of the population are significantly different demographic variables and characteristics of cloud computing. Finally according to analysis, understand each customer''s most important market segment, proposed the optimal competitive strategies to attract new customers and existing customers. To improve customer lifetime value, in order to achieve the goal of sustainable business profitable for cases C suppliers be adjusted with reference to the management measures and marketing strategies.
|
|---|
