The Effect of Animated Spokes-Character Type on Advertisement Persuasion: The Moderating Role of Product Benefit and Multisensory Integration
碩士 === 銘傳大學 === 企業管理學系碩士班 === 102 === To fill the gap of prior researches about effects of animated spokes-character‘s traits and the moderated effect of product benefit and multisensory integration, this research exams the effect of two dimensions of animated spokes-character‘s traits (facial app...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dn2228 |