A Study of the Factors Affecting Naver-LINE Application Acceptance.

碩士 === 銘傳大學 === 企業管理學系碩士班 === 102 === Many kinds of smartphone SNS services were researched actively, recently, such as Facebook, WeChat, Kako Talk and so on. Users choose a smartphone application and it is judged by users. Users’ decision making is affected by usage factors which are involved in th...

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Bibliographic Details
Main Authors: Jung-Woo Lee, 李廷佑
Other Authors: Guang-Peng Hong
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/03936508648234110257